Apple MacBook Neo outsold all other Mac models in its first quarter
According to IDC, 1.1 million Apple MacBook Neo units shipped in the first quarter of the year, one of the strongest debut results for a Mac in recent memory. This figure is particularly noteworthy given that the Apple MacBook Neo was only available for about three weeks after its mid-March launch. Shipments surged starting in early April, suggesting that the March figures underestimate actual demand. For comparison, over 900,000 M5 MacBook Air units and 550,000 M5 MacBook Pro units shipped in the first quarter.
Apple introduced the MacBook Neo in early March with a starting price of €699/$599, which is about 45% less than the entry-level MacBook Air. The notebook features an aluminum enclosure and a 13-inch Liquid Retina display, but—to achieve the lower price—it is equipped with an A18 Pro chip instead of an M-series processor and 8GB of RAM.
Of the units shipped worldwide in the quarter, 44% went to the USA, while India accounted for approximately 18,000 shipments despite the short availability period, with retailers reportedly struggling to secure sufficient stock levels.
Apple MacBook Neo opens up new customer segments
Counterpoint Research stated that the significance of the Apple MacBook Neo extends beyond initial sales figures, noting that it helps Apple compete in lower-priced notebook segments where Macs have historically had little presence.
Although it is still early, the launch of the Apple MacBook Neo stands out as one of Apple’s most strategically important Mac releases in recent times, especially as the wider PC market struggles with rising storage costs while Apple expands its reach.
The MacBook Neo could help Apple increase its market share in the $400-$699 notebook segment from about 2% to around 15%. IDC believes its potential extends beyond first-time buyers to other laptop segments, such as consumers and small businesses. The MacBook Neo’s popularity could also displace older models like the MacBook Air M1, M2, and M3, which have historically achieved high sales figures in markets like India through special offers and discounts.
The launch has already prompted reactions from competitors. Dell unveiled a new XPS 13 notebook this week, starting at $699, targeting the same market segment. The company cites the launch of the Apple MacBook Neo as evidence of strong demand for high-quality laptops at affordable prices. IDC forecasts a significant increase in MacBook Neo shipments this quarter as Apple addresses supply shortages and expands availability.
