In iOS 27, you can now hide your location in "Find My" or create a custom time for sharing.

The first iOS 27 beta includes Siri AI as a core feature, based on Google's Gemini architecture. There's also a new Siri app.

In addition to Apple Maps Ads, a new feature called "Suggested Places" is also about to launch in iOS 26.5 and iPadOS 26.5.

According to Cook, Apple Maps is the best maps app in the world, although he admitted that its list of flaws is "extraordinarily long".

The Apple Maps 3D Guide offers an immersive way to explore Formula 1 tracks. It started with Albert Park in Australia.

It is unclear whether Apple Maps has merely introduced the prerequisites so far, or whether the first advertisements will actually appear soon.

Apple Maps is set to receive advertising starting this summer. Testing has been underway since last year and is nearing completion.

With iOS 26, Apple Maps got a feature called “Visited Places,” which, when activated, automatically logs location history.