Apple iPhone 16: No more case necessary
Smartphone manufacturers have significantly increased their durability specifications in recent years. The materials are becoming more and more durable and resilient, and the software support is becoming longer and longer. So far, no manufacturer has gone so far as to tell potential customers that their products can also be used without a cover. Apple has now taken this step in a new advertising clip – You can also use the iPhone 16 without a case.
Of course the Ceramic Shield is the focus – Apple would not fail to promote its valued registered trademarks. But it’s still an interesting turning point in the industry. The ad’s message is clear: Sit back, because your iPhone 16 will easily survive a fall as shown in the clip.
Chinese Android smartphone makers have recently improved the dust and water resistance of their devices across the board, and Corning has basically said that its Gorilla Armor 2 glass, which, for example, protects the Samsung Galaxy S25 Ultra, can withstand falls onto “concrete-like surfaces” from a height of up to 2.2 m or 7.2 feet. Maybe it’s time to rethink.
