Apple CEO Tim Cook uses Vision Pro headset daily
According to an interview with the British tabloid The Sun about the launch of the Apple Vision Pro headset in the UK, Apple CEO Tim Cook uses the Apple Vision Pro daily. Cook said he uses the Vision Pro “in all aspects of daily life.” Specifically, Cook said he watched the third season of Ted Lasso on the headset, but he also watches other Apple TV+ content with the mixed reality glasses.
“And so the ability for me to get in the position that I want to get in – including lying flat and putting the screen on the ceiling – is an incredible kind of experience. And of course, it’s a 100ft screen. I mean, it’s amazing the level of entertainment that it delivers.”
Tim Cook, Apple CEO
Cook went on to say that he finds multitasking with the Apple Vision Pro headset “so much more efficient” because it supports multiple windows. But the Vision Pro experience is difficult to explain – instead, he recommends a demo to prospective customers. “It’s hard to explain it in words,” Cook said. “It’s hard to show it in a 2D fashion, what a 3D experience will be.” At the same time, Cook believes it’s easy to use the headset with the gestures that “work the way your mind works.” Anyone who can use an iPhone can also use the Vision Pro “very easily,” according to Cook.
According to Cook, some users find the Apple Vision Pro demo experience very emotional. Especially in terms of viewing spatial photos and videos that allow users to relive memories. “It’s interesting to watch people, the reaction that they have,” he said. “You know many of them tear up.”
Apple had to file more than 5,000 patents to develop the Apple Vision Pro, Cook explained, before praising the Vision Pro team. “I’m so proud of the total, and the perseverance of the team because this was multiple years in the making.” Cook’s full interview can be found on the Sun’s website. The Apple headset will launch tomorrow in the UK, Canada, France, Germany and Australia, with demo versions available in Apple retail stores.
