New Apple Arcade ad featuring SpongeBob, Pac-Man, Sonic, and more
Stop the train! The latest advertisement for Apple Arcade, the Cupertino-based gaming service, features SpongeBob SquarePants, Sonic the Hedgehog, Pac-Man, Hello Kitty, and many other popular characters all trying to quickly board a departing train.
The idea behind the ad is that Apple Arcade gives you access to hundreds of games on the go, right on your iPhone with a single subscription. So the whole gang is on board when you travel – “Hundreds of games always with you,” says Apple. “Fun for everyone. Everything on the iPhone.”
Apple Arcade is a subscription-based service available through the App Store that provides access to hundreds of games for iPhone, iPad, MacBook, Mac, Apple TV and Apple Vision Pro.
The whole thing works without ads and in-app purchases. Instead, you pay a monthly fee, which costs €6.99 in the EU and $6.99 in the US. There’s a free trial month to try it out, and Arcade is included in all Apple One plans with other Apple services. Apple Arcade is also prominently featured in Apple’s new games app in iOS 26.
