Apple TV raises prices
Apple has raised prices for its Apple TV streaming service in the US. As a result of the price increase, the price of the Apple One Individual bundle has also risen. All of today’s changes are listed below.
- Apple TV (monthly): $14.99 per month (previously $12.99 per month)
- Apple TV (annual): $119 per year (previously $99 per year)
- Apple One (individual): $21.95 per month (previously $19.95 per month)
According to Apple, the price of Apple TV has also been increased in Brazil, Chile and Mexico, but other countries are not affected.
Apple TV existing customers are safe until the next renewal
The higher prices apply immediately to new customers. According to Apple, existing customers will be notified approximately one month before the price adjustment. They will receive an email from Apple in the coming days and weeks before their next subscription renewal.
Apple’s streaming service initially cost just €4.99/$4.99 per month when it launched in the US in 2019, but the price has since quadrupled. It rose to €6.99/$6.99 in 2022, €9.99/$9.99 in 2023, €12.99/$12.99 in 2025, and is currently only at $14.99 in the aforementioned countries. However, the price adjustment is not expected to be long in coming for the rest of the world.
The Apple One Family and Apple One Premier plans were not increased, however, the prices of these subscriptions already rose in July along with a price increase for Apple Music. Apple One Individual was spared a price increase at that time.
