Spotify has announced a new label for AI-generated artists. Called “AI Persona,” it’s designed to signal to listeners that an artist’s identity may be AI-generated and “does not represent a real person,” according to the company. The new label will be available from mid-September.
Interestingly, this will not only apply to artist profiles that identify themselves as AI personas, but Spotify will also add it to other “relevant profiles” as it is “focused on promoting music from authentic artists who are building a career in the music industry”.
By default, all content created by these AI personas is excluded from editorial and algorithmic recommendations. If you follow them, you will still receive their content recommendations.
Artists can identify themselves as AI personas on Spotify
Artists can now identify themselves as AI personas. Spotify will also review artist profiles and identify those whose public identity (including name and image in their profile) “appears to represent photorealistic, AI-generated identities.”
In mid-September, the AI Persona icon will appear on artist profiles (in the banner and info section), in search results, and in playlist titles. Tapping this icon will show you whether the artist has indicated they are an AI Persona or whether Spotify had to review their profile and make an informed decision.
If this is implemented, artists will of course have the opportunity to appeal. “In the coming months,” users will also be able to report artist profiles they believe to be AI-generated. Spotify emphasizes that the AI profile badge “affects the artist’s public identity, not the creation of the music.” Further information about music production can be found under “AI Credits” and “SongDNA.”
The company states that its approach to AI will continue to evolve in line with the overall music ecosystem and that it is committed to not including “spam, trash or low-quality content” in its recommendations.
