Meta’s Twitter-inspired paid verification service initially went live in Australia and New Zealand. It is now also available to Facebook and Instagram users in the US. The service costs $11.99 (€11.15) per month for the web platform, or $14.99 (€13.94) via the mobile app. The first option brings the blue tick to the Facebook account only, while the second also covers Instagram. Aside from the badge, the service also gives you “proactive impersonation protection” and direct access to customer support. There are also exclusive stickers and 100 Facebook Stars per month to give to creators.
In order to be able to use the service, you must be 18 years old and go through a verification process including photo identification. In addition, two-factor authentication must be active. If Meta Verified is activated and you want to change your profile name, photo, username or date of birth, you have to start the verification process again.
To start with Meta Verified, in the US, go to Facebook or Instagram settings and click on Account Center. If the paid verification service is available for your own account, “Meta Verified available” will be displayed under the name and profile picture. There you tap on it, add a payment method and go through the verification process.
Anyone who is already verified on Instagram and Facebook will no longer have to pay for Meta Verified in the future. At least until Meta discontinues the “old” verification badges.