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Google Tag: Google develops its own tracker

Apple und Samsung have introduced location tags, and now Google wants to play along with its own tag. The tip comes from software developers Kuba Wojciechowski and Mishaal Rahman. They’ve discovered a fast pair feature in the Google developer console that lists a device called “locator tag”. The codename of the product is “Grogu“, “Groguaudio” or “GR10”.

Apple AirTag / Samsung Galaxy SmartTag

The Nest team is developing the new tag, but that doesn’t necessarily mean it’s a Nest product. The gadget has a built-in speaker and supports UWB (Ultra-Wideband) and Bluetooth Low Energy. These are technologies for radio-based communication for short-range usage scenarios.

The Google Pixel 6 Pro and Pixel 7 Pro each have a UWB module on board that has not been used yet. For example, the module could be used to turn Nest speakers on and off, but the feature is still in development. Google is also working with chipset manufacturers to enable Fast Pair support for Android products. This would allow each manufacturer to develop its own tracker.

Google could already present its own tag at the I/O conference, which traditionally takes place in May.



Mats Hellqvist
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