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Elon Musk renames Twitter to X

Elon Musk will rebrand Twitter to X and remove the Blue Bird branding. The revised platform will also be "based on AI".
Elon Musk Twitter X

Elon Musk will rebrand Twitter to X and gradually remove the Blue Bird branding. The owner of the social media platform tweeted the news over the weekend, sparking a whirlwind of speculation. According to newly appointed CEO Linda Yaccarino, X will be “the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking”. The revised platform will also be “powered by AI”.

A late-night post on Saturday said: “soon we shall bid adieu to the Twitter brand, and, gradually, all the birds.” The x.com domain is already redirecting to twitter.com and it’s only a matter of hours before it’s all live. Company executives have previously confirmed that Twitter Inc. has been renamed to X Corp. in the state of Nevada. The headquarter is in San Francisco, California.

Twitter has seen constant changes since Musk acquired the company after completing a $44 billion deal. Musk fired executives, dissolved the board of directors, and reduced the workforce from nearly 8,000 to just 1,500. Those moves, coupled with Musk’s controversial views on free speech, resulted in a dramatic drop in ad revenue.

Currently, the soon to be rebranded platform is still seeing a 50% drop in cash flow. One of the attempts to increase revenue was the launch of Twitter Blue. For $8 a month, it gets you a blue checkmark that says “Verified Account” and more features. These include editing tweets, a longer character limit, and revenue share from advertising.

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Toni Hobrecht
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