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Apple throttles iPhone 15 production

Apple expects lower sales of its iPhone 15 series compared to the iPhone 14 series. The development coincides with a forecast made by well-known Apple analyst Ming-Chi Kuo last month. But it stands in stark contrast to an earlier report. This claimed that overall iPhone 15 production is expected to remain stable.

The latest report comes from technology analyst Jeff Pu of Hong Kong investment firm Haitong International Securities. On the one hand, Pu assumes that the Apple iPhone 15 production will fall short of expectations due to delivery problems. On the other hand, according to Pu, demand will be lower than usual anyway. Accordingly, production will fall from 83 million to 77 million units by the end of the year.

The report also digs deeper into the delivery issues. Accordingly, there are still difficulties with Sony’s CMOS camera sensors. The new titanium frames for the Apple iPhone 15 Pro models are also currently causing problems for Apple. Just like the new displays with thinner frames.

In addition, Apple expects lower sales figures for the iPhone 15 Pro and Pro Max due to general market conditions and increased prices. In the same report, Jeff Pu also confirmed the 48-megapixel ultrawide camera and Wi-Fi 7 support planned for the iPhone 16 Pro and Pro Max models in 2024.


Toni Hobrecht
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