Apple M4 Macs are coming this year with a strong focus on AI

Apple is currently working hard on the next generation of its in-house chipsets - the Apple M4 processor with a major AI update.
Apple iMac 24" M3

Apple is currently working intensively on the next generation of its self-developed chipsets. The so-called M4 processor is expected to come to market in three main variants and will power future Macs. In fact, Apple wants to revamp the entire Mac series with the M4 chip family.

The Apple M4 chipset will have a clear focus on AI capabilities, according to a new report today from the usually well-informed Bloomberg journalist Mark Gurman. Mac sales fell 27% in its most recent fiscal year, which ended last September. The last peak dates back to 2022. And even last year’s Christmas season didn’t help boost sales. The M3 Macs launched last October fell short of expectations as they failed to offer major performance improvements compared to the M2.

The Apple M4 chips will be part of a broader push to integrate AI features into all of Apple’s products. The first new M4-powered Macs will hit the market late this year, with more to follow early next year. We should apparently expect new iMacs before the end of this year. These include a lower-end 14-inch MacBook Pro, a high-end 14-inch MacBook and additional 16-inch MacBook Pros and Mac minis. That would mean the iMac and MacBook Pro series would be updated about a year after the previous iterative upgrades. That would put them on par with Apple’s smartphone refresh cycles.

In 2025, Apple should also launch M4 notebooks in 13 and 15 inches, including a MacBook Air in the spring. The next Mac Studio follows around the middle of the year and the Mac Pro “later in 2025.” Apple plans to highlight the M4’s AI processing capabilities at its Worldwide Developers Conference in June. That’s obvious, since at WWDC the next version of macOS will also be presented.

The cheapest M4 devices are expected to be the entry-level MacBook Pro, the new MacBook Air notebooks and a low-end version of the Mac mini. The next-fastest M4 version powers the high-end MacBook Pros and a high-end Mac mini. The top model with the most cores will be in the next Mac Pro. As part of the upgrades, Apple is also reportedly considering significant RAM upgrades. Up to 512 GB of RAM is being discussed, up from the current limit of 192 GB.


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